We were involved with iNovo Applications from the beginning of their incorporation. Our branding package included a logo, business cards, website, and various collateral pieces. Our aim was to create a brand that represented the companies “green” nature while simultaneously representing its high tech product line.
Our work involved developing a full business plan, sales strategy, and corporate structure for iNovo. This involved developing and reimaging the brand through several revision sessions until a successful model was introduced. Our final business model satisfied the needs of the iNovo board and sales reps while creating a unique and dynamic version of a “distributor rep” styled corporation.